This page will help students in
Corporate Communications, complete their advertising campaign assignment.
Are you still lacking information about your company? Try these tools:
Two good databases for finding industry analysis and company information are:
Use the following tools to find media coverage of your company:
Image Source: Wikipedia
LinkedIn is the professional version of Facebook: a social network for jobs, companies, and business. You can use the basic search box at the top of the LinkedIn home page to search for companies and people. Though some information might be brief, it's a great place to look if you can't find anything in more traditional media outlets.
Image Source: Nordstrom
A company's annual report will include information like the company's address, financial information, company/business description, products and services, locations/facilities, marketing/advertising, competition, executive officers, and more.
Find annual reports through the annualreports.com.
If a company's annual report can't be found on annualreports.com, try Googling the company name and "annual report."
Private companies may not publish annual reports.
Use Google to find your company's web site. Company web sites generally include information like company/business description, company history, organizational mission and goals, and more.
Look for sections called about, investor relations (which might include the annual report), history, and mission.