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PHO 224: Corporate Communications, Tomas: Company profiles

This guide will help you research your company and industry for your advertising campaign project.

Advertising campaign project

This page will help students in
Photography 224,
Corporate Communications, complete their advertising campaign assignment.

Still need information?

Are you still lacking information about your company? Try these tools:

Competition / Industry information

Two good databases for finding industry analysis and company information are:

Media coverage

Use the following tools to find media coverage of your company:

LinkedIn

LinkedIn Headquarters in Mountain View, California

Image Source: Wikipedia

LinkedIn is the professional version of Facebook: a social network for jobs, companies, and business. You can use the basic search box at the top of the LinkedIn home page to search for companies and people. Though some information might be brief, it's a great place to look if you can't find anything in more traditional media outlets.

Annual reports

Nordstrom Annual Report 2015 Cover

Image Source: Nordstrom

A company's annual report will include information like the company's address, financial information, company/business description, products and services, locations/facilities, marketing/advertising, competition, executive officers, and more.

Find annual reports through the annualreports.com.

If a company's annual report can't be found on annualreports.com, try Googling the company name and "annual report."

Private companies may not publish annual reports.

Company web sites

Use Google to find your company's web site. Company web sites generally include information like company/business description, company history, organizational mission and goals, and more.

Look for sections called about, investor relations (which might include the annual report), history, and mission.